These modules are included
Learning outcomes:
- Develop a deep understanding of your customers
- Identify main channels to find your audience
- Develop a personalised approach for different buyer persona
Basics of cold outreach:
- Intro and goal setting
- What is cold outreach
- Cold outreach principles
- Different cold outreach channels
Psychology of prospecting:
- Understand and overcome fear of cold calling
- Confidence building strategies
- Building the prospecting mindset
- Overcome rejection and build resilience
- Importance of authenticity and having fun
Understanding your customers:
- Evolution of customer preferences
- Understanding the mindset of top decision-makers
- Neuroscience of decision-making
- DISC Model: Adapting communication styles based on personality types
Practice: each module includes exercises, role plays or other interactions that will help you immediately put in practice what you learn
Duration: 2 hours
Format: Live zoom call with your trainer and other participants
Learning outcomes:
- Identify high potential prospects
- Design lead generation process
- Increase productivity with automation tools implementation
Prospecting housekeeping:
- Keeping your pipeline organized
- Organizing and prioritizing prospects
- Goal setting: quantity vs quality
- How to build a lead list
- How to find triggers to use in your cold outreach
- Using automation tools to build leads lists
- Tools to find contact information (email and phone number)
- How to research each prospect to find interesting ice breakers to use in your outreach
Personalization at scale:
- Developing a personalized approach for each prospect
- Implementing personalization at scale in your outbound sequences
Practice: each module includes exercises, role plays or other interactions that will help you immediately put in practice what you learn
Duration: 2 hours
Format: Live zoom call with your trainer and other participants
Learning outcomes:
- Craft a solid cold outreach strategy
- Learn tactics to personalize at scale
- Increase your productivity with templates and automation
Design your cold outreach sequence:
- What is a cold outreach sequence?
- Introduction to the 30-day 10-touch model
- How to write effective cold emails?
- Design your cold outreach sequence
Structuring your cold call:
- How to communicate with prospects
- Crafting a compelling opening statement
- Building rapport in the first 30 seconds
- Transitioning to the value proposition
- Setting the agenda for the call
- Understanding the gatekeeper's role
- Strategies for bypassing gatekeepers
- Building strategic relationships with gatekeepers
Strategic soft skills for cold outreach:
- How to build a two-way conversation
- Using questioning tactics to generate urgency in your prospect
- Active listening skills to build rapport
- Mirroring, empathy and other tactics for rapport building
- Effective storytelling in cold calling
- Most common objections and how to handle them with confidence
- Turning objections into opportunities
Practice: each module includes exercises, role plays or other interactions that will help you immediately put in practice what you learn
Duration: 2 hours
Format: Live zoom call with your trainer and other participants
Learning outcomes:
- Master cold outreach metrics
- Gain the ability to set strategic KPIs for cold outreach
- Implement feedback process for continuous improvements
Social selling strategies:
- Leveraging social media for prospecting
- Building thought leadership presence
- Using social media for lead generation
- Positioning yourself as an industry expert
- Creating and sharing valuable content
- Credibility through thought leadership
- Using social listening tactics
Measuring cold outreach:
- How to measure cold outreach
- How to set KPIs for cold outreach
- Design your cold outreach dashboard
- Contact your first 10 prospects
- Reviewing and adjusting your approach to maximise your outcome
Practice: each module includes exercises, role plays or other interactions that will help you immediately put in practice what you learn
Duration: 2 hours
Format: Live zoom call with your trainer and other participants