In this episode of Meet the Students, we shine the spotlight on Jessica, a former architect who transitioned into business development (BD) for an architecture firm. Jessica's journey into Business Development began when her directors recognized her potential for the role.
Despite her technical expertise, stepping into BD without guidance posed significant challenges.
Jessica started her BD role with no mentor or predecessor, relying on trial and error for the first few months. She immersed herself in YouTube videos, books, and articles but felt the need for a structured framework to succeed. That’s when she discovered The BD School and enrolled in the BD Certification Program and Cold Outreach course.
Jessica found the training very valuable, particularly the personalized one-on-one sessions. She appreciated the flexibility to tailor the schedule to her needs, making the learning experience unique and effective. Unlike generic online courses, she felt supported with direct feedback and customized content, which was a "game changer."
One of the most transformative aspects for Jessica was mastering market research. Previously overlooked, this skill enabled her to define her target audience more precisely, making outreach more effective. She also learned how to craft compelling messaging that resonates with clients, leading to better engagement.
Jessica’s confidence soared. She now presents her firm’s work with assurance, knowing she can handle new challenges and reach out for support when needed. Her BD efforts have become more strategic, yielding higher responsiveness from potential clients.
When asked to describe her experience in one word, Jessica chose “successful.” She encourages those considering BD training to embrace it, emphasizing the comprehensive support and practical insights that The BD School offers.
Jessica’s journey underscores the power of structure, mentorship, and tailored learning in transforming BD professionals. Her story is a testament to the BD School’s commitment to equipping students with the tools they need to thrive.
Ready to become a certified business development professional? Enrol to the course at this link.