These modules are included
Learning outcomes:
- Understand the applications, role and mission of business development
- Clearly define your business development role
- Develop the business development mindset
Session outline:
- Introduction and goal setting
- What is business development?
- Role, activities and applications of business development
- Creating the business development mindset
- Growth mindset vs Fixed mindset
- Implementing the CLAP Framework
Practice: each module includes exercises, role-plays or other interactions that will help you immediately put in practice what you learn
Duration: 2 hours
Format: Live zoom call with your trainer and other participants
Learning outcomes:
- Understand your business ecosystem
- Gain the ability to research and analyse your market
- Design a solid business development strategy
Session outline:
- Homework review
- Ecosystem mapping
- Positioning your company in the ecosystem
- Market research
- Analyse your competitors
- Build the foundation of your business development strategy
Practice: each module includes exercises, role-plays or other interactions that will help you immediately put in practice what you learn
Duration: 2 hours
Format: Live zoom call with your trainer and other participants
Learning outcomes:
- Develop a deep understanding of your customers
- Create your buyer persona
- Design strong value propositions
Session outline:
- Homework review
- Customer research
- Using netnography to gather information
- Design your buyer persona
- Job-to-be-done framework
- Value proposition design
Practice: each module includes exercises, role plays or other interactions that will help you immediately put in practice what you learn
Duration: 2 hours
Format: Live zoom call with your trainer and other participants
Learning outcomes:
- Design business development experiments
- Identify successful business development tactics for success
- Measure and scale business development activities
Session outline:
- Homework review
- What are business development experiments?
- Idea generation for business development activities
- How to prioritise business development ideas
- Experiment outline and execution
- Measure business development activities
- Design your business development dashboard
Practice: each module includes exercises, role-plays or other interactions that will help you immediately put in practice what you learn
Duration: 2 hours
Format: Live zoom call with your trainer and other participants
Learning outcomes:
- Develop skills for business development success
- Increase your productivity
- Leverage technology for business development
Session outline:
- Homework review
- Lead generation tactics
- Organisational skills
- Time management skills
- Communication skills
- Tools to integrate in your business development job
Practice: each module includes exercises, role-plays or other interactions that will help you immediately put in practice what you learn
Duration: 2 hours
Format: Live zoom call with your trainer and other participants