Saint-Gobain S.A. is a French multinational corporation, founded in 1665 in Paris. Saint-Gobain designs, manufactures, and distributes materials and services for the construction and industrial markets.
Saint-Gobain is present in 76 countries and employs more than 170,000 people.
Saint-Gobain challenge was the absence of a streamlined approach to business development. The team members were working on different tactics without having a clear strategy and consistency.
This resulted in long sales cycles, spending too much time on the wrong opportunities, and an inability to prioritize leads.
Seeking to cultivate a more innovative mindset, Saint-Gobain contacted us to develop a comprehensive training program.
The training equipped the team with tools and approaches to foster creativity and strategic thinking.
Moreover, the training focused on the creation of a business development playbook to ensure consistency in the business development approach.
The BD School developed customized business development training to help Saint-Gobain structure its business development department.
The training focused on developing a growth mindset and helping the team get familiar with digital channels to find new partners.
The training also focused on designing business development experiments to test new initiatives to generate value. The team tested new channels, new value propositions, and new market segments for different applications of Saint-Gobain products.
The training helped Saint-Gobain design a new business development strategy and standardize the company's approach to business development.
Thanks to the training, the team was able to open new lead-generation channels and find new opportunities in different segments.
Moreover, the team was better able to prioritize their current opportunities helping to shorten the sales cycle from 1 year to 6 months.
Book a call with our team and discover how The BD School can help you achieve your business goals