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Business development training for CodeSherpas

March 5, 2024

What is Code Sherpas?

Code Sherpas is a software development agency that specializes in building customized digital solutions. Based in Barcelona, Code Sherpas has a reputation for creating innovative, user-friendly platforms tailored to their clients' needs.

However, like many growing companies, they faced a significant hurdle: most of their clients came from the co-founders’ personal network. They lacked diverse lead generation channels, which limited their ability to scale. Additionally, their service offering wasn’t clearly defined, which often confused potential clients.

To overcome these challenges and expand their reach, Code Sherpas turned to The BD School for a tailored solution.

The Challenge

Code Sherpas needed a way to:

  • Move beyond relying on personal networks for new clients.
  • Clarify their value proposition to attract more customers.
  • Establish partnerships that could bring in steady, high-quality leads.

The core question they faced was:

How can we scale our business while simplifying our offer and creating a more sustainable lead generation system?

The Solution

The BD School created a 5-week customized training program for the Code Sherpas team, including the co-founders, focusing on key areas to help them scale their business development efforts.

  • Week 1: Introduced the CLAP Framework™ and fostered a business development mindset.
  • Week 2: Conducted market and competitor research to identify trends and opportunities.
  • Week 3: Analyzed customer insights and refined acquisition strategies using social media research.
  • Week 4: Designed experiments and developed a business development playbook for sustainable growth.
  • Week 5: Strengthened key business development skills, including communication, negotiation, and partnerships.

The Outcome

The training led to transformative results for Code Sherpas:

  • Website Redesign & Simplified Offer: Their revamped website now clearly communicates their services, making it easier for potential clients to understand their value.
  • Partnership Development: Established strategic partnerships that opened new lead generation channels and led to a steady stream of clients.
  • Increased Revenue: The combined efforts of clearer positioning and stronger partnerships resulted in significant business growth.

As a result, Code Sherpas has successfully expanded beyond their initial network, achieving both revenue growth and a more scalable business model.

Facing a similar challenge?

Book a call with our team and discover how The BD School can help you achieve the same results.