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Babbel is a German subscription-based language learning software and e-learning platform, available in various languages since January 2008.
The platform offers various resources all designed to emphasize practical language use in real-life scenarios with real people.
Babbel was the first online language-learning platform first to introduce a language-learning app - with over 16 million subscriptions, it is now the most-sold language-learning platform globally.
In 2022 Babbel launched their B2B services in Italy and things were not going as smoothly as in other countries.
The problem was that the Italian business development team was simply replicating the approach that had previously worked in the USA and Nordic countries.
However, that did not take into account the communication preferences of Italian customers. This resulted in a challenge in expanding into the Italian market.
Turning to BD School for help, the focus was on crafting a tailored strategy for their B2B expansion.
The BD School developed customized business development training to help Babbel generate more leads in the Italian market.
During the training, the team analyzed the local market and performed customer research. This helped them identify new channels that we then integrated into a customized cold outreach sequence.
The team then learned how to write personalized emails at scale, created a new calling script, and tested local channels to get in touch with Italian customers.
The BD School guided Babbel in identifying local channels and developing a customized plan.
This involved moving beyond traditional cold emails and exploring diverse outreach methods better aligned with local preferences.
Applying business development principles, Babbel's team embraced a tailored approach, navigating local nuances and refining their outreach strategy.
Diversifying channels beyond cold emails significantly boosted lead generation.
Book a call with our team and discover how The BD School can help you achieve your business goals