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Discover the best cold outreach courses for business developers. Enhance your skills, boost your outreach success, and grow your business efficiently.
If you landed on this article, you are likely ready to use successful cold outreach to find more leads and get more results. Investing in the best cold outreach courses is a smart idea to improve your skills with the help of experienced trainers.
To make it easier for you we compare 7 best cold outreach courses with certification. Moreover we collected 5 more free cold email courses in case you're looking for inspiration and a cost-effective way to improve your skills.
But before we get into it, let's cover the basics.
What Is Cold Outreach?
Cold outreach is a strategy that involves reaching out to potential customers or clients who have not expressed any prior interest in your product or service. This strategy is called “cold” because usually the person or business you’re contacting doesn't know you yet.
The main purpose of cold outreach is to generate interest and start a conversation that can lead you to find new paying clients.
Cold outreach is an important strategy in business development because it helps you expand your reach and connect with new potential customers or clients.
The main benefit of cold outreach is that you are fully in control of the people you reach out to. Which means, you can be highly targeted and you can increase or decrease the volumes based on your needs. If done well, it's a great lead generation channel!
The downside, is that...everyone does it! So it's very difficult to stand out and get results.
But let's look on the bright side:
You're here and soon enough you'll be able to improve your cold outreach and be successful with it! 👏
How to choose a Cold Outreach Course?
Looking for the best cold outreach course that fits your needs can be challenging. If you search on Google you'll find many results and every course promises you great results. So how can you decide which course is the best for you?
Here's what to look for in a cold outreach course
Check their curriculum
A good course should cover all parts of cold outreach. It should definitely include modules on understanding your audience. Of course, look for a course that teaches you how to structure your cold outreach process. Then it should teach you how to write perfect cold emails, how to do cold calls and how to follow up. In general, a good cold outreach course should help you improve your communication skills.
Look also for courses that teach you how to integrate social media in your cold outreach process. Finally, look for courses that include modules on the latest technology available. For example, what tools you can use for cold outreach to automate repetitive tasks and be more productive.
Look for a practical course
The ideal cold outreach course should offer your the possibility to exercise your skills. For example it should include role-plays, real-world examples, and email writing exercises.
When it comes to cold outreach, practice makes perfect. So look for a course than enables you to immediately practice the skills you learn!
Find experienced trainers
Courses led by industry professionals with extensive experience are invaluable. So, the instructors should have a good track record in successful cold outreach. When in doubt, check the trainer's LinkedIn profile and look at their past experience. Check also the content they share and see if you find some valuable and actionable tips.
Make sure you don't trust trainers too quickly and do your research!
Decide the learning method
Look for the learning method that is most efficient for you. For example, if you need to be in a classroom with a person in real time look for a live training. On the contrary, if you prefer to learn at your own time with pre-recorded videos, look for an e-learning course.
However, make sure to vary your way of learning using a variety of resourses. For example, videos, books, quizzes, interactive exercises or audio. This will make learning more fun, you will retain more information and will stay motivated in your process.
Make sure the course is up-to-date
When looking for the best cold outreach course, make sure that it is continuously updated. Cold outreach can become stale very quickly if you don't adapt your tactics fast enough.
Moreover there are new tools coming up every day and if you don't learn how to use them, you will use competitive advantage
🚀 Download the 100+ ChatGPT Prompts for Business Development and leverage AI in your job
Look for personalized feedback
A good cold outreach course should offer you personalized feedback on assignments and outreach attempts. This feeback will help you learn from your mistakes, internalize the knowledge and speed up your learning process.
Ideally, you should be able to have a direct communication line with your trainer. If that's not possible - for example if you take a pre-recorded course - check if it's possible to have at least email communication in case you want some extra support.
Top 7 Cold Outreach Training for Business Development
1. The BD School's Cold Outreach Course
2. Udemy's The Complete Cold Email Course 2024 - B2B Lead Generation
3. Lemlist Multichannel Cold Outreach Masterclass
4. Winning by Design Prospecting for Impact
5. Sandler's Prospecting Course
6. Richardson's prospecting training
7. Rain's Sales Prospecting Training
Comparison of The Best Cold Outreach Courses
1 - The BD School's Cold Outreach Course
The BD School’s cold outreach course is a must if you're looking for a very practical and personalized learning experience. We designed our course with your goals in mind and it is optimized to make you good at cold outreach, FAST!
The cold outreach course lasts only 4 weeks, with weekly meetings of 2 hours each. In the sessions, you will learn practical tips and best practices to implement immediately. And since we believe in "learning by doing" you will do many practical exercises. These include role-plays, email writing workshops, social selling exercises, cold calling roleplays, and more.
Moreover, the course is very flexible and fully adapts to your schedule. You decide when you want to start it, your favourite day for the weekly sessions and your favourite time of the day. This means, you can take the course from anywhere in the world and you can arrange it around your busy schedule.
Last, the course is live with a real trainer dedicated exclusively to you. The 1on1 format ensures you have enough time to improve your skills and that you have immediate feedback on every exercise.
Location
· Online and in-house
Who Is the Course For?
The BD School's Cold Outreach Course is designed for:
- Business development teams
- Business development professionals
- SaaS business development professionals
- Business development representatives
- Partnership professionals
- Sales professionals
- Sales development representatives
- Link building specialists
- Entrepreneurs
- Recruiters
Content and Methodology
In The BD School's Cold Outreach Course you will learn:
- Module 1: Psychology of cold outreach
- Module 2: Setting up your cold outreach strategy
- Module 3: Building your action plan
- Module 4: Advanced cold outreach strategies and social selling
The Cold Outreach Course includes:
- 4 Modules thought live by our experienced trainers
- You will meet your trainer 2 hours a week for 4 weeks
- Self-paced learning modules to take anytime you want
- Personal dashboard to access homework, templates and class recordings
- Individual feedback on emails, roleplays and exercises
Outcomes
Upon completing the course, participants can expect:
- Boost your open rate by 77%: Learn how to write effective subject lines to increase the open rate of your cold emails
- Increase your reply rate by 39%: Learn how to personalize emails at scale, be relevant and position your value
- Generate 27% more Leads: Learn how to follow up, move conversations forward, and get more qualified leads
Price
The price for this course is € 897.
🚀 Enrol at this link: Cold Outreach Course
2 - The Complete Cold Email Course 2024 - B2B Lead Generation
Udemy provides several cold outreach courses. This one has many positive reviews and a good focus on cold emailing. It targets specifically B2B lead generation.
Location
- Online with pre-recorded videos
Who Is the Course For?
The Complete Cold Email Course is designed for:
- Business developers
- Entrepreneurs
- Sales teams
Content and Methodology
The course is built on a structured method. It ensures practical use. Here’s how it works:
- This course offers step-by-step guidance.
- It has templates, scripts, and tools to learn the outreach process.
- Moreover, you improve your performance through analytics.
Outcomes
When you complete this course:
- You will learn to design cold email campaigns.
- Also, it will teach you skills to personalize outreach.
- You will learn to use data in your strategies.
Price
The price is $69.99
Link: The Complete Cold Email Course 2024
3 - Lemlist Multichannel Cold Outreach Masterclass
Lemlist’s masterclass teaches multichannel outreach. The company behind this course is Lemlist - a sales acceleration platform that helps you automate your cold outreach process. We tested it and had a great experience with their software.
So if you're at a more advanced stage and are looking for ways to automate your tasks, you can try it out.
As for this masterclass, the main benefit is that it's based on thousands of examples from Lemlist's customers. It can be a good starting point if you want to try some new tips in your cold outreach strategy.
Location
- Online with pre-recorded videos
Who Is the Course For?
This course is best for:
- Sales and marketing professionals
- Business development teams
- Entrepreneurs
Content and Methodology
This course includes:
- 6-hour video course
- Exclusive strategies & templates you can replicate via email
- LinkedIn messages and cold calling
- Unlimited support and feedback by cold outreach experts
Outcomes
Upon completing the course, participants can expect:
- You will learn multiple cold outreach channels.
- Also, you learn to create outreach campaigns.
- Additionally, you will be able to use automation tools.
Price
The pricing of this course is $1595
Link: Lemlist Multichannel Cold Outreach Masterclass
4 - Winning by Design Prospecting for Impact
Winning by Design are leaders in the SaaS sales process. They designed a model specifically targete to SaaS companies to help them make their cold outreach process more predictable and profitable.
Location
- Online live traning
Who Is the Course For?
This cold outreach course is designed for:
- Business development professionals
- Sales managers and their teams
- Entrepreneurs
Content and Methodology
This course includes:
- This course teaches value-based selling
- It includes a step-by-step framework
- The course includes interactive sessions with a live trainer
Outcomes
Upon completing the course, participants can expect:
- You will be able to develop strategies to reach out to prospects
- It will improve your connection rate
- Your conversion rate will increase
Price
This course is available for $1500 per seat.
Link: Winning by Design Prospecting for Impact
5 - Sandler's Prospecting Course
Sandler's No Pressure Prospecting is a 4-chapter introductory course tailored for beginners. This program features short 2-5 minute videos, supplemented with handouts and tools. Covering essential prospecting attitudes, behaviors, and techniques, this course equips you with the fundamental skills to engage in effective prospecting without pressure.
Whether you are new to prospecting or seeking to enhance your prospecting abilities, this course provides valuable insights and resources to succeed in this critical aspect of sales.
Location
- Online and on-site
Who Is the Course For?
The Sandler Prospecting Course is designed for:
- Sales professionals at all levels
- Business development teams
- Entrepreneurs
Content and Methodology
The Sandler Prospecting Course is based on trust. It focuses on building relationships. Here’s how it works:
- It includes techniques for building trust.
- Moreover, the course refines your skills.
- Additionally, this course offers continued guidance.
Outcomes
Upon completing the course, participants can expect:
- You will be able to create prospecting plans.
- Also, it will help you build strong relationships.
- Moreover, your sales performance will improve.
Price
The course is available for $65.82 per month (subscription period is 12 months)
Link: Sandler's Prospecting Course
6 - Richardson's Prospecting Training
Richardson's Sprint Prospecting training program equips sellers with an agile approach for targeting, messaging, and engaging prospects. It builds the skills and instills the processes that help sellers develop relationships and pursue new business.
Location
- Online and on-site
Who Is the Course For?
The Richardson Prospecting Training is designed for:
- Business development professionals
- Sales teams
- Entrepreneurs
Methodology
Here’s how it works:
- It teaches how to identify leads.
- Additionally, you learn to create effective messages.
- Finally, it teaches the right way to follow up.
Outcomes
Upon completing the course, participants can expect:
- You will learn effective prospecting skills.
- Also, this course will enable you to communicate at a personal level.
- Moreover, it will improve your conversion rates.
Price
Not available. Price available upon request.
Link: Richardson's prospecting training
7 - Rain’s Sales Prospecting Training
In RAIN Sales Prospecting, sellers learn the ins and outs of prospecting and get a proven process for generating meetings and filling the pipeline with qualified opportunities. With over 85 portable, modular blocks, they design custom curricula with the sales prospecting content to increase team's performance.
Location
- Onsite Instructor-Led Training
- Virtual Instructor-Led Training
- E-Learning
Who Is the Course For?
The Rain Sales Prospecting Training is for:
- Sales professionals
- Business development teams
- Entrepreneurs
Methodology
Here’s how it works:
- It helps you with comprehensive planning
- Also, it teaches how to integrate your campaign with social media
- It highlights value-offering
- The modules have practical exercises
- Finally, it includes interactive sessions
Outcomes
Upon completing the course, participants can expect:
- You will be able to create prospecting plans
- Also, it will teach you social media skills for outreach
- Further, you will learn to offer value to your prospects
- Moreover, your communication skills would improve
Price
Not available. Price available upon request.
Link: Rain's Sales Prospecting Training
5 Free Cold Email Courses
- Sales Handy’s Cold Email Masterclass (Most updated – 2024)
- The Cold Email Masterclass by Mailshake
- Cold Email Course by Woodpecker
- Hunter’s Cold Email Course
- Quickmail's Cold Email Course
FAQs
1. What makes The BD School’s Cold Outreach Course different?
The Cold Outreach Course at BD School is for business developers. It is rooted on best practices that our team uses and experiments with every day. The course is highly practical and you can expect many exercises, role-plays and email writing workshops. The best thing about our course is that it's live with a trainer dedicated to you. You will get personal feedback and support during and after the training.
After completing the training you can book individual coaching sessions with your trainer for 1 year. Moreover, you will get access to our online platform where you can find 200+ hours of business development content, templates and extra helpful resources.
2. Is it possible for me to complete The BD School’s Cold Outreach Course online?
Absolutely! The Cold Outreach Course is a virtual live training. You can follow the training from anywhere in the world. All you need is a laptop and a Zoom account to connect during the live sessions. Furthermore, the course is very flexible. You will be able to choose the day and time you prefer regardless of your time zone and busy schedule.
3. Are there any restrictions on The BD School Cold Outreach Course?
No, there are no requirements for joining the Cold Outreach Course at The BD School. Anyone can enrol in this cold outreach course.
4. How do I benefit from The BD School’s Cold Outreach Course?
The BD School's Cold Outreach Course is created by business developers for business developers. We have a very practical approach to make sure you adopt new best practices and processes. Our students report the following results: increased open rate by 77%; increased reply rate by 39%; generated 27% more leads.
While results can differ depending on many factors, we offer you 100% commitment in customizing our approach to make sure you achieve you goals.
5. Can I get certificate after taking The BD School’s Cold Outreach Course?
Yes. You will receive a certificate.
