Webinar: Creative Lead Generation

by | Apr 30, 2021

Learn creative lead generation tactics for finding high-quality leads. Watch this webinar and step up your business development game!

Lead generation is one of the main tasks in business development. Therefore, as business developers, we are doing it on a daily basis. Not only that it’s one of the most important tasks, but very often the most stressful one too.

However, that should change, because finding new leads is not as difficult as it seems. All you need is a bit of creativity and a positive mindset. Also, some useful tactics would be very helpful. Luckily, in this webinar, we shared a bunch of them.

The speaker in the webinar, Lucia, is the founder of The BD School. With 13 years in business development, she experienced first-hand the pain and gains of working in this field. That’s exactly the reason why she decided to build The BD School. To shed a light on business development and help professionals be more effective in their jobs.

Watch this webinar and learn how to identify leads, prioritize high-potential ones and increase your success rate. Further, find a practical framework for creative lead generation.

Key takeaways from the webinar: Creative Lead Generation

First of all, it’s important to define the lead. That is someone who has indicated an interest in your company’s product or service. Therefore, lead generation is not the same as contact gathering. Only some of the contacts that you’ll find will be identified as leads.

The lead generation process starts with unawareness. First, the person is not aware of the problem that they have and that you could solve it with your product or service. In the second stage, the person becomes aware of the problem. Then they start educating themselves and looking for the solution. In the end, they choose one of the possible solutions.

When doing lead generation, the first thing we need to have is criteria on who we think could benefit from our product or service. In our criteria checklist, we should include customer research, map identifiers, psychological trials, and the channels. Another important thing is building credibility. Make sure that you know your customer and work on your personal branding. Further, build a smart network and think of your ecosystem.

Finally, do things differently and think out of the box. Be as creative as possible. Research your leads, use content, and leverage your network. Also, be genuine and open. That way you will build a trust and good relationship with your potential customers.

More takeaways:

  • Criteria checklist information
  • How to research your leads
  • Ideas for using content
  • Example of the good lead generation email

Click on the button below to access this and past webinars on-demand.

the business development school - content marketer silvija


Silvija Kozlek

Content Marketer at The BD School

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