Webinar: How to run customer research

by | Jun 12, 2020

How to run customer research to get to know all you need about your customers. Check out an easy process in this webinar.

Customer research is a key activity in business development and it’s crucial to know as much as you can about your audience. Because in this way you can provide the right solutions to meet customer needs.

However, far too often – it can seem a daunting task and many business developers simply avoid working on it. You couldn’t make a bigger mistake! Not understanding your customers means that you will not be as relevant as you should be to them and is at the basis of a failure.

you will inevitably miss your targets, build up frustration, and eventually miss your chances to become more successful. The truth is that although the term “customer research” can seem out of reach, you actually already have all the tools to just do it. And it’s only complicated if you make it so!

In fact, all you need is a simple process to guide you along the way. For example, the SPRAY Framework which gives you guidelines to fulfill every step of the customer research process.

Key takeaways

In this webinar “How to run customer research” we discuss the topic with Maren Puurmann, a researcher at the University of Paderborn. She worked with several companies helping them identify the true needs of their customers. She currently gives lectures in the field of service marketing and research methods.

Our favorite highlight from the webinar is the introduction to the concept of netnography. This is a research method that helps you uncover your audience’s preferences and needs by simply observing their online presence.

More key takeaways:

  • Understanding the importance of customer research
  • Learn a simple process to run customer research

We host monthly business development webinars.

To watch the webinar, signup here.


Lucia Piseddu
Founder at The BD School
The thing I love the most in business development is its creative process. My job is to help people unleash their potential and become great at business development.

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