Webinar: How to approach new clients

by | Mar 19, 2021

Approaching new clients might seem like a difficult task. There are always some challenges and barriers that you have to overcome. Watch this webinar to learn how to approach new clients!

Clients are one of the most important elements in business. Those are the people that we have a relationship with. We have to listen to their needs and wishes and try to find a solution to their problems.

If you want to attract the right clients, you need to define the challenges you solve and know what symptoms might indicate a need for your products or services. When you reach out, concisely share the types of problems you solve that are most likely to resonate with the potential customers. You ultimately want to show up as someone who solves, not sells.

Our guest in this webinar is Martina Di Pasquale, founder of Ragazze D’Affari. She is a sales coach on a mission to help creatives to sell their services in a more fun way, with ease and confidence.

Key takeaways from the webinar: how to approach new clients

In sales, it’s important to give support and love to our clients. We need to listen to them, understand them, and give them space. But before finding new customers, there is something that you have to figure out first. Those two important things are your niche and your target.

It’s crucial to learn how your target talk, what is their ideal life and where they are. In order to do so, you need to think like them and make it all about them. Also, use their language, focus on the problem you solve, and use different channels.

More key takeaways:

  • the structure of the perfect cold email
  • how to target the right people
  • practical examples
  • how to adapt your language to a potential customer
  • how to approach new clients during Covid pandemic
  • tips for following up and follow-up email templates

Click on the button below to access this and past webinars on-demand.

the business development school - content marketer silvija


Silvija Kozlek

Content Marketer at The BD School

I love creating useful content that helps people become better at their job. My mission is to help you see how others do things and improve yourself.

Are you ready to grow in business development?

Subscribe to our newsletter and get the latest industry tips, tricks, insights, and more.

Already subscribed? Read our blog

©2021 The BD School. All rights reserved