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Get actual results in Business Development

Join the 2-day crash course to revolutionize your business development process and get results!

WHY TAKE THE COURSE

Become a BD expert

Business Development is a complex field and so far the main way to learn it was by doing. But becoming an expert business developer takes on average 9 years.

With this course, you will learn a simple process that you can immediately apply to your work as well as practical frameworks to become a professional BD in just 2 days.

OUTCOMES

What you will achieve

More confidence

You will be more confident and bold in your day-to-day work! You will win the fear of rejection, get rid of the imposter syndrome, and become a proactive business development pro.

More structure

You will have a structured overview of what is BD and how it works. You will be able to build your own processes based on the current needs of your company, with clarity, confidence, and focus.

More results

You will achieve your goals consistently and with less effort. You will be able to prioritize tasks with highest impact and waste less time on meaningless tasks that don’t move you forward.

STUDENT’S STORIES

What your peers achieved

The best experience of my life. A complete fantastic course that gives you the foundation to enter this world. Thanks to them I managed to reach my dream to move to Dublin and work for a big tech company! Thanks Lucia! See you soon!

Alessandro De Angelis

BD MANAGER | SOJERN | IRELAND

The BD School course gave me a new approach to my job, helping me to improve my skills and discover a wide range of useful tools. The teacher is very good at sharing experience and passion, and the materials provided are clear and thorough. On top of this I met many other professionals who became part of my network. I highly recommend it!

Maria Cozza

BUSINESS DEVELOPER | NECOS | ITALY

The BD School has truly changed my way of working and helped me get all the insights and strategies I needed to start my career in business development. When I found my new job I didn't receive formal training and I didn't have a method to execute my daily tasks. The course gave me practical tips that I could immediately apply. After the course, I felt more confident in my job and was able to hit target more consistently.

   the business development school - testimonial Lluis Millet Escriva

Lluis Millét Escriva

BUSINESS DEVELOPER | ALTISERVICE | FRANCE

Before I took the course, I knew what I was doing with my business, but I couldn’t really find a way to describe my function in my company. That was until I started The BD School course! Business Development is exactly what I’m doing and I love doing it! The course itself is amazing, and the thing, I loved the most was the homework. Clear, consistent, and very practical. The course really helped me set a clear path for Dearly future.

the bd school quirine wissink

Quirine Wissink

FOUNDER | DEARLY | THE NETHERLANDS

Before the course, I didn't have a formal business development training. All I knew I learned it on the job. But I wanted to have more structure to increase client's conversion and generally feel more confident in my job. The course was very practical and I really liked the many templates and frameworks. These were particularly helpful because I can now use them in my daily job making me more efficient and my clients happy.

Erica Pew

BD CONSULTANT | WELL HEELED CONSULTANCY | UK

The business development course at The BD School was exactly what I needed. It has opened my mind and changed the way of thinking. Our mentor Lucia was great - supportive, inspiring and passionate.

Barbara Jezeršek

HEAD OF PLATFORM | OCEAN PREMIUM | THE NETHERLANDS

Ready to become a BD expert?

WHO IS THIS FOR

You’ll get the most if you are

the business development school - step up your business development team

Startup Founder

You have a great idea but you’re struggling to make it a success. At the end of the business development crash course, you will have a strategy and a plan of action to validate your idea and get your first customers.  

the business development school - step up your business development team

Business Developer

You work in business development for at least 2 years and you tried many techniques. They work for a bit, but not as much as you expected. You will learn how to build a solid BD process to get consistent results.

the business development school - step up your business development team

Career Switcher

You are considering to become a business development pro, but you’re not sure what it actually entails. You will experience 2 days working as a real BD pro so you can decide your next steps with confidence

CURRICULUM

What you will learn

 

MODULE 1

Design BD processes

Learn how to map your ecosystem and build a complete business development plan. Research your market and competitors to find new business opportunities. Work with our templates under the guidance of our experienced trainers.

 

MODULE 2

Understand your customers

Find information about your customers and build a detailed customer profile. Build strong value propositions that resonate with your audience. Create an individual content plan to establish yourself as an industry expert.

MODULE 3

Find high-quality leads

Think out of the box and brainstorm creative ways to find new opportunities together with the other participants. Build a 6-month backlog of lead generation ideas to experiment and help your company grow in the long term.

MODULE 4

Measure business development

Measure every business development activity. Build dashboards to keep track of your effort. Design simple and clean graphs to show your results. Identify high-impact activities to scale and create long-term value for your company.

Ready for the crash course?

WHAT YOU GET

An experience of a lifetime 

 

Full immersion in the BD world

Get ready for a fun and engaging experience! You will join a group of enthusiastic business developers from around the world so you can fully experience the BD mindset while having fun and creating lifelong relationships!

the business development school - stories from business developers
the-bd-school-recruitment-alignment

Personalized guidance and support

Every participant has different needs, that’s why our trainers and facilitators will be with you for the entire time to answer your unique questions. They will give you personalized feedback and help you with your personal work challenges.

Learn from true experts

Our trainers and facilitators are expert business developers with 10+ years of experience in the field. We’ve trained over 100 BDs and have perfected the business development method that will bring you the most results.

the business development school - get weekly homework to practice what you learned
the business development school - step up your business development team

Access to our mentorship program

After completing the course, you get free access to our mentorship program to get extra support tailored to your specific needs. Our 12 expert mentors will help you apply what you learned and achieve all your goals!

 

Membership in a global community

You will get access to our global community of 1500+ business developers! You can connect with BD experts from different fields, learn from your peers, and make new friends from all around the world.

the business development school - community
WHAT’S INCLUDED

Additional perks to make you a true BD expert

Templates and Resources

You will get all the templates and resources you need to aid you during your growth journey

the-business development-school-experts in recruiting business developers

Productivity pack

You get a pack of 30+ tools for successful BDs plus guides on how to use them most effectively

the business development school - dedicated weekly q&a session

Interactive experience

You will be working on exercises and role plays in a fun and informal way so that you practice what you learn

Certificate

You will receive a certificate to share on LinkedIn to get recognition as a professional business developer

the business development school - get in touch with your trainers

Free follow-up session

You get a free follow-up session after the course to ensure you are on the right track with your goals

the business development school - global platform for business developers

Events

You will get access to all our online events and a 10% lifetime discount on offline events

Ready for the crash course?

STUDENT’S STORIES

A unique experience with impact

Before I took the course, I knew what I was doing with my business, but I couldn’t really find a way to describe my function in my company. That was until I started The BD School course! Business Development is exactly what I’m doing and I love doing it! The course itself is amazing, and the thing, I loved the most was the homework. Clear, consistent, and very practical. The course really helped me set a clear path for Dearly’s future.

Quirine Wissink

FOUNDER OF DEARLY | THE NETHERLANDS

The business development course at The BD School was exactly what I needed. It has opened my mind and changed my way of thinking. Our mentor Lucia was great – supportive, inspiring, and passionate.

Barbara Jezeršek

HEAD OF PLATFORM AT OCEAN PREMIUM | THE NETHERLANDS

The best experience of my life. A completely fantastic course that gives you the foundation to enter this world. Thanks to them I managed to reach my dream to move to Dublin and work for a big tech company! Thanks, Lucia! See you soon!

Alessandro De Angelis

BD MANAGER AT SOJERN | IRELAND

The BD School has truly changed my way of working and helped me get all the insights and strategies I needed to start my career in business development. When I found my new job I didn’t receive formal training and I didn’t have a method to execute my daily tasks. The course gave me practical tips that I could immediately apply. After the course, I felt more confident in my job and was able to hit target more consistently.

Lluis Millet EscrivĂ 

BUSINESS DEVELOPER AT ALTISERVICE | FRANCE

Before the course, I didn’t have a formal business development training. All I knew I learned it on the job. But I wanted to have more structure to increase client’s conversion and generally feel more confident in my job. The course was very practical and I really liked the many templates and frameworks. These were particularly helpful because I can now use them in my daily job making me more efficient and my clients happy.

Erica Pew

BD CONSULTANT AT WELL HEELED CONSULTANCY | UK

TBDS is one of the most unique places I have ever taken courses in, considering the interaction and role-plays during sessions. they actually took the online learning to a whole new level!

Samer Ismaeil

PROJECT MANAGER AT DVCIRCLES | EGYPT

START DATE: NOVEMBER 11

€ 697.00

What’s included:

  • Personal coach
  • Homework & Exercises
  • Certificate
  • Global community
  • Mentorship program
  • Events

Simply book a call with us to start the application process.

MEET YOUR TRAINER

Hi, I’m Lucia Piseddu, your coach!

I spent the last 13 years working in business development. In the coming weeks I’ll share my experience with you. Together we will go on an amazing journey that will give you solid basis to be successful in business development!

FAQs

Burning questions

1. Where does the crash course take place?

The business development crash course is entirely online. So you can take it from everywhere in the world. All you need is a laptop, a stable connection and Zoom installed on your laptop.

2. What's the time schedule of the course?

The crash course takes place on Thursdays and Fridays between 9.30 am (CET) and 6.30 pm (CET). Block the full days on your calendar, so your manager is aware that you’ll be busy improving your skills to bring the company more results.

3. Do I get a certificate after completing the crash course?

Yes, you will receive a certificate of completion to share on LinkedIn to get recognition as a professional business developer.

4. Who are the trainers of the course?

The training team is led by Lucia Piseddu, business developer since 2009 and founder of The BD School. Together with Lucia, there is a team of facilitators who are business development professionals currently working for some of the Dutch fastest-growing companies.

5. Who can enroll to the crash course?

This course is designed for:

  • Business development professionals with up to 6 years of experience in business development
  • Founders and entrepreneurs who want to grow their business     
  • Students who want to start a career in business development
  • Career switchers who want to enter in business development
6. I want to do this, but I'm worried it won't get me REAL results... I've tried so many approaches before with no success. Why would this time be any different?

We hear you. 🙂

We’ve also wasted lots of time on BD approaches that flat-out sucked.

That’s the whole reason we created this program.

But here’s the thing…

The fact that you’ve spent SO much time trying SO many different unsuccessful tactics… puts you in a UNIQUE position to benefit when you enter The BD Foundations Program.

Because you’ve already got the tactical experience… so when we layer on top the strategic piece that you’ve been missing, you’ll have everything you need to get BIG results from the exact same tactics that failed you before.

On our end, we PROMISE to spare you from the usual superficial approach to BD that only ever gives sporadic, surface-level results.

7. Isn't it best to learn business development "on the job"?

Maybe in decades gone by… but that approach just doesn’t hold water in the modern BD industry. It’s too complex—too nuanced.

And while it is possible to learn on the job…

Boy is that taking the long way round!

Instead, what you’ll install in the course is foundational (and necessary) for ANY business developer working towards a long and fulfilling career in the industry.

Unfortunately, it’s also the step that most business developers will skip.

This is your invitation to create the strong foundation and scaffolding needed to get “BD confident” years faster than your peers who opt for the outdated “learn on the job” route.

8. I don't know if I'm really cut out for business development. Are you sure I can learn this?

Yes.

Business development is a LEARNABLE skill. And contrary to popular belief, you’re not supposed to know how to do it “out of the box”.

You’re not a “bad” business developer if you don’t know how to consistently generate leads… you’re just an “under-trained” business developer.

You’re a business developer who the industry has so far FAILED by not providing adequate (or empowering) training.

We believe anyone can become a superstar BD.

Even if right now they struggle to get results after years in their role.

That’s why we’ve designed every aspect of The BD Foundations Program to help you build your confidence as you learn real-world strategies and apply them to your own projects.

By the time you’re done, you’ll not only know how to generate opportunities for your company, but you’ll also feel confident about your ability to do it again and again.

9. I want to do this, but I'm already spread so thin. How much time is this going to take?

All told, you’ll be committing a few hours for 2 days to complete the crash course.

Our PROMISE to you is that every hour you invest in honing your BD skills in our Foundations Program will have an exponential payoff.

Every hour spent will move you closer to that exciting and fulfilling career you hoped this would be when you first entered the BD industry.

And every hour spent will move you further away from the need to “job hop” away from the spectre of your bad results.

As a time-starved business developer, entering this program is the most leveraged and valuable way to invest your energy at this point in your career.

10. I have more questions, how do I contact you?

Send us an email and we will answer all your questions: hello@thebdschool.com

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business development crash course?

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